SEO Performance Benchmark
You need to rank well in the old SEO game to play the new GEO game. We deep dive to understand your biggest opportunities to rank in the SERPs AND optimise your content for generative engines.
Get an Actionable GEO Game Plan for Your Website
Get your Generative Engine Optimisation Game Plan, prepare your business for the future of AI search and leave your competitors in the dust.
Why GEO is the New SEO (and How It Works)
GEO (Generative Engine Optimisation) is how you get AI chat tools like ChatGPT, Gemini, Claude and Perplexity to recommend your business in their answers.
What's Included in a GEO Game Plan
AI Sentiment Analysis
We evaluate how your brand is perceived across top AI search platforms like ChatGPT, Gemini, and Perplexity. Our analysis gauges brand sentiment and gives actionable steps to ensure AI search reflects your desired brand image.
GEO Game Plan
Our GEO Game Plan is a clear-cut, jargon-free action plan focused on delivering success in AI search including AI Overviews. Implementing GEO now positions you ahead of competitors who have yet to recognise AI chat searches increasing.
Keyword Gaps and Opportunities
We use Latent Semantic Indexing (LSI) keywords to make content contextually relevant and easier for generative models to understand. We'll analyse your current keyword data to spot gaps and find lucrative opportunities.
Market Position Domination
Let's dominate your position in the market. Our recommendations focus on not just gaining visibility in AI chatbots but also influencing how your business is spoken about in AI search. Ultimately, positioning who as the market leader and promoting your brand values.
Competitor GEO Analysis
We uncover where your competitors stand in the growing field of AI-driven search and how you compare. We assess their positioning, target keywords and GEO strategies, giving you a clear view of their strengths and a way to exploit their weaknesses.
AI Overviews Performance
By analysing the reach and effectiveness of your AI Overviews, we can provide actionable insights to improve your website's capability of owning and maintaining them. AI Overviews positions are a hot topic due to their prominence in the SERPs and the subsequent traffic and conversions they drive.
AI Overviews Targets
We pinpoint target keywords with AI Overviews on the SERPs, prioritising high-value topics and strategic audience segments. Our recommendations will consider search volume and intent to drive increased traffic and conversions for your business.
Structured Data
AI uses schema markup to better understand your website's content. By incorporating schema markup and other data structuring techniques, we ensure that your brand’s information is presented accurately for AI-driven search results.
Book a Call with Our Expert Marketing Consultants
Interested in GEO but not yet convinced? Talk to one of our brilliant Marketing Consultants about how GEO could affect your website, traffic and sales.
Frequently Asked Questions
What is generative engine optimisation (GEO)?
Generative Engine Optimisation, or GEO, is a technique to optimise website content so it’s referenced and prioritised by AI-driven search engines. Unlike traditional SEO, which focuses on ranking in search engines, GEO helps generative models understand and highlight your content when crafting their outputs. Read more about GEO on our blog.
How does GEO help my business?
GEO helps get your business mentioned by AI chatbots like ChatGPT, Claude and Perplexity and increases the likelihood of your content being used in AI-driven search responses.
Can GEO work with my existing SEO strategy?
Yes, GEO complements SEO by adding another layer of optimisation focused on AI-driven responses. To be successful with GEO, you need to already be successful with traditional SEO.
How long does it take to see results from GEO?
Results can vary and as AI search continues to change and develop, it’s impossible to set concrete deadlines for results. However, we’ve seen AI Overviews gained for our clients very shortly after optimisation.